Welcome to Al's Goldfish Promotional Fishing Lures

We are a family owned company that has been producing fishing lures since 1954. Our involvement in the promotional products industry dates back to the 1970's.

Al Stuart started the company in the back of his retail sports store in Indian Orchard MA in the early 1950's and by 1954 the legendary "Al's Goldfish Lure" was on the market. The Goldfish lure flourished being featured on the first regional and national TV fishing shows. In particular the feature on "The Flying Fisherman" with Gadabout Gaddis cemented the Goldfish's place in the childhood of many baby boomer anglers. It also brought the Goldfish to the masses making it one of the top selling lures from the 50's to the late 70's.

By the late 1970's Al's daughter had taken the Goldfish line into promotional products, and today we continue to offer a full retail line and the largest and most diverse fishing lure & accessory offering in the promotional product industry. By being a retail fishing lure manufacturer we eliminate layers of distribution, allowing us to offer our items at an exceptional value.

Manufacturing in the USA is a big part of our identity. We take pride in helping you build your brand while contributing to the American economy, and we know the end customers for our products care where it's made. Fishing is a localized activity. Anything we can build or source here we do.

We know the typical angler will retain lures and accessories for years and sometimes decades unless they lose them or if they are of poor quality. Our products are targeted to be retained for a long time which builds brand recognition. Providing a product that works builds brand loyalty. For these reasons our products do exceptionally well in business to consumer interactions, employee stores, industrial / agricultural /automotive trade shows, sales plunder, and corporate events in fishing geographies. We have also found that our products can be an integral piece in celebration of life events like births, birthdays, weddings and funerals.

Here at Al's, Fishing is our focus with the intent to help our customers solve problems. If your not sure what product is right for you or have any other questions, please contact us.